A bridge between the external agency and internal design team.

I played many roles throughout the project timeline. In the beginning, I helped direct an outstanding external creative agency through the concepting phase of the project – funneling feedback, making decisions, refining ideas.

Once approved, I helped take the concept from vision to reality – spinning up a large team of multi-disciplined creatives (writers, UX designer, visual designer, motion designers, etc.). We worked closely with fellow product and engineering teams, working in a sprint-based agile framework to get it all done.